This New York Times article attributes the changing status from fringe to mainstream of those pushing for fresh nutritious school lunches to attention from President and First Lady Obama. Certainly seems like a crucial part of public health!
During the Shape Up Somerville initiative, my daughter got interested in the quality of school lunches offered and now sits on the city’s school lunch advisory board. Her involvement started because she was curious as to why researchers were coming into classrooms and offering kids new foods to try but then those foods were not appearing in the lunches. She learned about piloting; maybe the researchers learned about explaining more to kids.